At Content Hive, we understand the importance of developing a tailored strategy that aligns with your specific business objectives. We have a strong focus on SEO, because we know that in order to grow a successful brand, your customers need to be able to find you online. A consistent focus on content can achieve this. We create and load optimised blogs and landing pages to your site each month and you can also leverage the content we produce for your social media, email marketing and even brand authority. 

At Content Hive, we write content that’s written by humans, for humans. Our marketing strategy relies on SEO, and we firmly believing that achieving high rankings on Google requires relevance and originality.

Google’s Search Essentials states that “content should be original, useful, and provide value to users”. To distinguish between human-written and AI-generated text, Google has introduced a new AI classifier. Although AI may appear to produce original content, it often relies on existing information, repackaging it to appear new. Google’s guidelines emphasise that any attempt to manipulate search rankings without considering content quality and user experience violates their rules.

It is important to mention that AI is here to stay, and the only way to stay ahead of the curve is to work with AI. The trick is not to let it do the work for you, but to let it guide you. It should act as a tool, and nothing more.

At Content Hive, we strive for originality and creativity, recognising that these qualities ultimately serve long-term SEO objectives more effectively. We refuse to compromise on quality. Our team is 100% based in Australia, and this is something that we pride ourselves on. We are also big believers in remote and flexible working arrangements which keeps our team happy and allows us to save on expensive overheads like fancy city fringe offices. Our content creators are based across Australia with our HQ located in Brisbane. 

Because we want you to get the most our of your content, we take an SEO centric approach to producing relevant, accurate and engaging content. Our team of professional copywriters are able to produce blogs, articles and landing pages that not only add value for the reader, but are also technically optimised to help your brand rank on search engines. When compared to other traditional marketing methods, SEO copywriting and content production is easily measured, as business owners are able to see the impact of their efforts over time. 

Embracing content marketing also enables brands to stop potential overreliance on pay per click advertising methods, as SEO friendly content is a way to start attracting the same forms of traffic organically.

When it comes to selecting the right content plan for your business, we can certainly help you with making the right option that best suits the needs of your business via a free discovery call to get a feel for what your brand is all about. This will assist us in getting to know how your business works, an understanding of the type of content required, and how we can help. 

Ultimately, we know we’re on the right path because we’ve seen the magic of content marketing work wonders not just for our clients, but for ourselves as well. We’re extremely proud to practice what we preach, and love seeing businesses of all shapes, sizes and industries embrace the power of the internet. 

Have a question?

If you have a question that we haven’t covered about our services at Content Hive or you would like to book in a free fifteen minute discovery call with us, please get in touch today to discuss how we can get your brand buzzing online.