As a business owner in the digital age, by now you are no doubt aware of the importance of content marketing. In order to stay relevant and infront of your customers and potential buyers content is key. Content Hive is not your average content marketing agency in Brisbane, our simple pay-per-month plans means you can relax while we take care of creating awesome online and social media content for your brand.
What else makes us unique?
- Our team is 100% remote and 100% Australian based. That means quality content without an insane price tag
- Our plans start from under $200 per week
- You can mix-and-match the content each month
- If we create something and you are not 100% happy - no drama, you get unlimited revisions
- All plans include ongoing content strategy and content calendar creation
- We also offer a 30-day satisfaction guarantee!
We don't work with everyone. We work with authentic brands that care about their products and services, their team, and their customers.
Because when you align an effective content marketing strategy with a business that people can trust - Magic happens.
So why content marketing?
By definition, content marketing is a form of promotion for your business that involves the creation and sharing of online material, including but not limited to videos, blog articles and social media posts.
These may not explicitly promote your brand or business as directly as other traditional forms of marketing, but it is a concept designed to stimulate interest in your products and/or services offered with a broader reach. Over time, content will help you build brand authority and be found on search and social media platforms by people actively looking for what you offer.
It should also be noted that a clear strategy is important to ensure that your message, tone and brand in relation to your business is one of consistency, and strives to encourage both brand awareness and consumer trust.
But why is content marketing so important?
When you are looking for a particular service or product, more often than not the first port of call is an online search engine like Google. If your content isn’t optimised - or in fact doesn’t exist - your hopes of being found by consumers are virtually nil.
Some businesses opt to “skip” content marketing in favour of large advertising budgets to jump to the top of Google, and push brand awareness. While this avenue may work for some operators in the short term, it can quickly escalate to thousands of dollars without a long lasting legacy or impact. This is why it’s important to build your brand around “organic” content that is your own, which in turn will be rewarded by authentic search engine rankings in the long game.
That is why here at Content Hive we preach that "Content Will Always Be Queen" on a daily basis.
A strong and consistent online presence is paramount to stay relevant with not only your existing customer base, but also to encourage consumer trust with potential new customers. In business (and life really) - who doesn’t want to be at the top?
How much content marketing should I be doing?
Content marketing is much like planting a seed, and expecting it to bear fruit within a week - it takes time. However if you are consistent and methodical with your marketing approach, the online traffic gods will reward you eventually.
Let’s not forget that every business has a different niche, and in turn different requirements when it comes to content marketing. You might prefer to post two blogs on your website a month, and say two to three social media posts per week. This is completely fine - as long as you are consistent with your message and your tone.
As a business owner, you want people to recognise your brand. This can be achieved via a number of ways, from sticking to the same brand colours, right through to the tone of your writing. The path to consumer trust and recognition is via being a regular, reliable and consistent presence on the world wide web. Common examples of digital content can include anything social media posts, blog articles, website banners, digital invites, and even eBook and PowerPoint presentations.
Let’s also not forget that one simple blog post can in turn be shared across various social media platforms, your LinkedIn profile, or even discussed on your business podcast or Youtube channel - content remarketing is the gift that keeps on giving.
Should I manage my content marketing internally, or consider using a content marketing agency?
There are a variety of reasons as to why your business might like to consider outsourcing some help with a solid content marketing strategy. For some it’s time, others budget, and perhaps it might even be the resources available on hand. As opposed to “winging it” or giving the at times mammoth task to a staff member that might have been better deployed in another department - many businesses instead opt to redistribute the content marketing workload to a professional.
If your business doesn’t have the budget to engage a full time in house marketing officer to write or create content - you’re definitely not alone. By engaging the services of an external content writing agency like Content Hive, you automatically reduce staff costs, get access to copywriters, designers and strategists all packaged together into one low monthly fee. It’s simple, and we prefer to keep it that way - transparency, a straightforward content calendar, and quicker turnaround times. You know exactly what you’re going to get, and when you’re going to get it.
What types of content marketing or services could I expect from Content Hive?
While there are a large array of digital and content marketing agencies out there, we offer a niche and personalised service that has been carefully structured to specialise in serving the needs of content marketing within the business realm. We’re not trying to cover all the bases, and instead stick to quality and affordable content marketing that gets results - and we’ve become quite good at it.
We take the stress out of producing engaging and effective blog articles, social media posts, animation and even award writing submissions out of business, so that you can focus your time and energy on the bigger picture that keeps your brand ticking. For a comprehensive guide of what we do, please refer to our services page.
So if you are looking for a Content Marketing Agency in Brisbane and are ready to consider taking the first steps in strengthening the content of your business, please contact Content Hive team to schedule a free discovery call. Or download our current price list.