Blog Writing Service
While many brands get the importance of SEO, what happens if you don’t have the time to tackle it yourself? The alternative is sourcing a blog writing service.
In order to understand what an outsourced blog writing service can offer brands and businesses trying to make their mark online, it’s important to first understand the use and function of a blog in the first place.
By definition, a blog is an online journal or informational style web page. Typically run by an individual, small group and these days a business, it’s designed to be an informal and conversational style of writing that sheds light on a particular topic, and written in the style of presenting facts, an analysis, and even an opinion. Whether they realise it or not, over 80% of internet users interact with blogs. They are now rated the fifth most trusted source for sourcing accurate information online, so it’s easy to see how B2B marketing teams that actively “blog” receive 67% more leads compared to those that do not – but why exactly is that?
Well, when a blog or an article posted online is written in a fashion that meets the technical guidelines required for search engine optimization, it helps to improve a website’s score for Google and other search engines. You see, these internet titans rank every single piece of content that’s published online, so that they can properly present the right types of information to users who may be searching for something specific. When a professional blog writing service combines keywords and SEO with an engaging and well written article or blog, this is one of the best ways to improve – or cement – a brand’s online presence.
However, writing doesn’t come naturally to everyone, particularly when the end goal includes combining words with technical guidelines. There’s a real knack to SEO writing, and if it was easy, more people would be doing it. Unfortunately, if a brand ignores blogging and content writing all together, they run the risk of being overtaken by new and upcoming competitors who have embraced content marketing as opposed to running from it. As a happy medium, more and more brands have started to outsource their company’s blog to a third party, or a blog writing service – but how do you find a good one that you can trust to get the message right?
Busting Three Common Blog Writing Service Myths
If you’re weighing up whether hiring an external blog writing service is right for your brand or business, then it’s important to be realistic and clear on your expectations before you sign up for one.
However, there is a sense of mystery that surrounds what a blog writing service actually does, and how it differs from other text based professionals such as traditional journalism and copywriting. In order to separate fact from fiction, let’s tackle a few of the more common misconceptions.
Freelancers Are Cheaper – If you’re on the hunt for someone to help your business with managing your blog or web articles, the sheer level of choices can be overwhelming. Freelance writers have their merits, often for one off pieces, small scale tasks or you simply want to be very involved in the creative process. However, opting for a specialist blog writing agency is just that – it’s their speciality. Like any professional arrangement, working with another small business will inevitably have more accountability. Your feedback on the work they produce has an enormous effect on their business, and will arguably leave themselves more open to exposure if the task is not up to your standard. For a long term arrangement, opting for a professional blog writing service may be more affordable than most would think, as many offer customised pricing packages.
Blogs Get Overnight Results – Blogging and content writing in the realm of business is a long game, so expect disappointment if you are looking for an overnight solution. The idea is to construct a text that is both engaging, and reaches the right audience. Over time, readers will then come to trust your brand, and will in turn encourage both new and repeat clients. When actioned well, and when the blog writer has a firm grasp on SEO best practices, it enables said blog to reach the very top of the Google rankings – but this takes time too, as the search engines need to analyse and index your content properly before it presents your pages to search engine users. The general reach of a blog has a much wider and niche audience than other traditional forms of prospecting and advertising, and can stop brands from relying on paid advertising as your organic traffic starts to build over a period of weeks, months and even years.
Copywriters Can Write Blogs – Advertorial in nature, the art of copywriting is selling people on a product, service, idea or brand, directly pitching to customers that they need whatever it is that’s being marketed in their life. It’s emotive, compelling, and often used in more direct short term goals, such as generating subscriptions or product sales. In comparison, content and blog writing is generally much more subtle. It’s purpose is to educate, entertain, or inform the audience – sometimes with a mix of these traits – about any given topic. The very best business bloggers are in fact so subtle, that they can craft dozens of articles for your website without even mentioning your business name – and yet still manage to attract and convert new leads. A blog writing service also has to be savvy on up to date SEO best practices, in order to properly optimise a blog in a way that is technical on meeting these guidelines.
If you or someone on your team has the confidence to roll up their sleeves and get writing, this is a wonderful start and could be a long term solution. However, this often comes at the cost of other areas of your business that arguably deserve your time too, such as product development, customer service or even taking care of the book work. Although you may understand the tone, product or services offered by your business better than anyone, by stretching your staff or yourself too thin – you risk watching your hard work evaporate.
It’s entirely your choice as to how you wish to divide the resources of your business, including the marketing budget. If the above is all sounding just a little bit too hard, it might be time to consider investing in a professional blog writing service – but where do you find one?
Partnering With Content Hive As A Blog Writing Service
Producing quality, consistent and on brand content takes time, effort, experience and resources – and you’re not alone if you can’t quite commit to that. While avoiding blog writing all together may actually be doing your brand a disservice, investing in a solid content marketing strategy and blog writing service has actually never been easier.
Here at Content Hive, producing top quality digital content is exactly what we do best. We have itemised a list of digital content services, and allocated credits next to each of these. This means that each month, you can use your credits with us to produce digital content such as blog articles, social media posts, videos and even animated Instagram stories. By using this model, we believe that it enables us to produce high quality content with faster delivery times. It also means that because you have a monthly credit, you are going to want to make sure you use these up – and so do we – meaning that your digital content is always consistent.
By hiring a professional to take care of your content marketing needs, you’re outsourcing all of the finer details that come with producing quality social media posts, web articles and even proofreading. As the business owner, you determine what’s required and when, but if you need some direction then that’s okay too. With research, production and deadlines now taken care of, you get access to real world results and get your time back.
If you aren’t quite sure where to start on your digital marketing journey and would like to speak to a professional, why not book in a free discovery call with us at Content Hive today to discuss how we can get your brand buzzing online.