The business of video marketing is booming in Brisbane. Is your brand embracing this digital marketing tool, or are you still waiting on the side lines?
According to recent 2020 statistics released from Wyzol, a whopping 87% of businesses are using videos as a part of their brand’s content strategy. The interesting part is that of those businesses, 83% are reporting that video content is giving them a strong return on investment. As we all know, getting a good bang for your buck is the ultimate end goal for any marketing strategy in business.
While the figures certainly look good, let’s explore what video marketing actually is, and how brand’s use it to inform, influence and engage with consumers.
What Is Video Marketing Brisbane?
Video is a versatile and highly engaging content medium that not only gives audiences a real-life picture of what’s going on, and it’s relatively easy to share across multiple platforms. It’s easy to digest, entertaining and is readily accessible to just about anyone with an internet connection.
While high quality video with the help of a qualified videographer or professional is not something that every brand can necessarily afford, it doesn’t take much to film a “story” on your iPhone or laptop to share with your clients.
On an educational level (and even just for some inspo) - common concepts and themes associated with types of video marketing in Brisbane include:
- “How to” guides and educational information
- Live streaming an event
- Case studies
- Animated storytelling
- 360 degree and virtual reality showcasing
- Brand awareness sharing your vision, mission statement, products or services
What you can do with video marketing is rapidly reaching the point where it’s almost limitless - so it may be time to seriously consider this pillar of content marketing before you get left behind.
Example Of Great Video Marketing In Brisbane
Brisbane based finance broker Madd Loans have been passionate about getting in front of the camera for quite some time now, and this commitment has yielded further media opportunities for owner George Samios.
George uses video to stay in touch with his existing client base, as well as providing brand awareness for potential new ones. He’s worked extensively with Content Hive for his content marketing strategy, which has included extensive blogs and web articles, social media strategy, and now video production.
“Having a strong presence online is a huge part of our success in business. Being in the financial services industry, our customers may only need our service once a year! Content Hive makes it easy for us to stay top of mind with our customers, while getting our brand in front of new clients in a way that is engaging but authentic.
By using the magic of video marketing to increase his brand authority, inevitably media opportunities soon followed. As a key figure within his sector, George has also featured as an authority on finance via other channels such as countless Australian finance magazines, Channel 7 News, Channel 9 News and even “Ready, Set, Reno”.
Why Use Content Hive As Your Video Marketing Brisbane Provider
By using video as a part of your brand’s content marketing strategy, it’s about so much more than turning it on for the camera.
Here at Content Hive, producing top quality content (including video) is exactly what we do best. So why should you partner with us to cement your position online in the digital age?
We Repurpose Content
Why stop at one video? We can assist in turning that single video into a blog, graphics for your social media platforms, and even into a podcast, which ultimately increases the value of your marketing efforts. Want to know more about the power of content repurposing?
We Offer Transcribing
Transcribing a video can boost audience understanding of your content. It can also improve your SEO, ensuring that you reach as many people as possible and improves the user experience for those who may be unable to watch or listen to the video.
We Build Brand Authority
Our passion is turning great leaders into key industry figures. Brand authority will help you to unlock media attention, generate more leads, get higher conversions and encourage future collaborations.
How Our Video Marketing Brisbane Packages Work
We have itemised a list of digital content services, and allocated credits next to each of these. This means that each month, you can use your credits with us to produce digital content such as social media posts, blog articles, videos and even animated Instagram stories.
We believe that this model means we can produce high quality content in faster than normal delivery times. It also means that because you have a monthly credit, you are going to want to make sure you use these up - and so do we - meaning that your digital content is always consistent.
The problem that many businesses face when it comes to producing great content is that they may not have the time, energy or resources to do so - but avoiding content marketing may actually be doing their brand a disservice.
Thankfully here at Content Hive, producing top quality video and digital content is exactly what we do best - so why not book in a free discovery call today to discuss how we can get your business buzzing online.