If you're a business trying to survive lockdown and make your mark online, our Sydney content marketing services could well be your golden ticket.
While Sydney might be Australia’s most populous city, it still manages to rank highly on many of the global quality of living surveys. While home to some of the nation’s most recognisable icons such as the Sydney Opera House and Sydney Harbour Bridge, this city has a soul that can take years to truly get to know.
While Bondi and Manly are famous for their beaches, suburbs such as Newtown, Surrey Hills, Erskineville, Enmore, and parts of Redfern have more cafes and artisan style bars than you could shake a stick at. While Circular Quay seems to attract locals and visitors from all walks of life, Sydney has still managed to retain plenty of “green space” thanks to it’s medley of parks, and of course the many jacaranda trees that bloom all over town in the springtime.
However, many Sydneysiders have had the best parts of living in this part of Australia ripped away from them thanks to the pandemic, particularly as the city battles through the current lengthy lockdown. Although foot traffic in the CBD is a fraction of what it once was, many brands and businesses that call Sydney home are scrambling to adapt to this new digital world in which we now live in.
As such, up and coming entrepreneurs, clever start ups and seasoned industry veterans alike have all been forced to adapt to the new digital way of doing business. Unfortunately, many come undone without having the time, skills or energy to devote to proper content marketing. While many are unaware of its importance when it comes to trading in cyberspace, others simply forgo it all together in favour of other short term marketing strategies that may yield instant results, but are not so effective in the long term.
The simple fact of the matter is that having a snazzy website just isn’t enough without good content to back it up. For the uninitiated, think of it like trying to drive a car that doesn’t have an engine - but who do you turn to for a solution?
Meet Your Sydney Content Marketing Specialists
On any given day, doing business in Sydney can be a ruthless and crowded marketplace. The stakes are high, and each month marks a slew of brands closing their doors, only for another ten to pop up and replace them. Rents also arguably some of the highest in Australia, meaning that businesses that are trying to survive and thrive in Sydney have to give it their all if they want long term success and security.
In Australia, the concept of outsourcing generally focuses on gathering the support and expertise of skilled and talented professionals, and has proven to be especially beneficial for small to medium enterprises looking to build a team that is the right fit. Once considered to be somewhat of a dirty work, the era of the pandemic and shifting operations online means that business owners have been forced to acknowledge their own limitations when it comes to existing skill sets, and look elsewhere for the tasks that they may not be so good at - such as content marketing.
Trying to do business online requires clear, consistent and on brand content like blogs, videos and graphics - and it’s not an easy task if you don’t know what you’re doing. However, the negative stereotypes of outsourcing to a third party do still linger. Business owners understandably get nervous about being less “hands on”, and placing their reputation in the hands of a stranger.
However, when signing up a third party to take on a chunk of your business, it’s understandable that some operators feel slightly anxious about what to expect. In terms of your marketing division, think of the relationship with your selected Sydney content marketing agency as a partnership - one in which success is dependent on all parties involved.
At Content Hive, we’re big on transparency. We’re highly specialized in the content marketing services that we offer, as this allows us to work at the top of our game, without stretching ourselves too thin. In a nutshell, we are a content marketing agency that is best matched with businesses who already provide top notch products or services to the public, but do not necessarily have the time, budget or resources to create their own digital content in house.
It’s a proven fact that content marketing efforts such as regular blogging, search engine optimisation, video marketing and even posting the occasional infographic all provide positive return on investment, and reduces over reliance on short term paid advertising solutions through social media or AdWords. Content marketing is your brand’s way of capturing the attention of the right audiences, building a relationship of sorts with them, and ideally then converting them into a happy, loyal customer. Sure, it’s a slow burn, but the real value of content marketing lies in just how much it can do for your brand or business in the long run.
Content marketing also forms an integral part of your business or brand’s relationship with SEO. Otherwise known as Search Engine Optimisation, SEO is what we call the practice of including specific content on your website that has the potential to improve your site’s visibility to search engines and their users. Put simply, it helps your site show up more often in relevant searches, and is crucial if you want to reach the lofty heights of Google rankings and stay ahead of the competition.
As one of the leading Sydney content marketing specialists, quite simply, producing top quality digital content with a focus on SEO is exactly what we do best. We’re a boutique agency that specialises in offering content marketing services to brands of all shapes, sizes and industries right around Australia, and our clients are considered to be the very best in their field. With a range of digital services on offer, our packages are based on a “mix and match” model, meaning that we can customise your content marketing needs based on your brand’s individual preferences.
In order to select a content plan that best suits the needs of your business, we recommend adding up the number of content requests each month, and then compare this to our digital menu. As part of our free introductory call with all of our new brands that come on board, we happily run through these options with you to find the best fit.
If you aren’t quite sure where to start on your content marketing journey and would like to speak to a professional, book in a free discovery call with us at Content Hive today to discuss how we can get your brand buzzing online.