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Why Nostalgia Marketing Is So Effective
Described as the "comfort food" of advertising, nostalgia marketing is tapping into the global yearning for a time when things were just - well, easier.
The Rise Of Self Aware Marketing
As finding “air time” in the digital space is becoming harder to come by, the rise of self aware marketing from brands is one way to stand out from the crowd.
Short Form Video: What Do You Need To Know?
With the rise of social media platforms like Tik Tok and Snapchat, is it time for brands and businesses to start taking short form video marketing seriously?
Is Social Commerce The Future Of Online Shopping?
Have you ever purchased an item after seeing it mid scroll on The 'Gram? Welcome to social commerce, the debated future of online shopping.
7 Podcast Formats That You Should Know About
Podcasts are on track to replace radio in the digital age. If you are considering starting your own, which popular podcast formats should you pay attention to?
What Is Brand Activism And How To Do It Right
Social causes and buying power are becoming increasingly linked, and the rise of brand activism in business is a direct reflection of this.