Is Live Chat Worth Adding To Your Website?

Customer expectations are continuing to grow online, with speed and turnaround times becoming more important than ever. Could live chat software be exactly what your brand needs to make its mark online? 
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How To Upskill During a Lockdown

Are you using quarantine or lockdown to upskill? Covid-19 has rapidly changed the way we work, so it might be time to consider tweaking your current skill set. Worldwide isolation measures were put in place quickly, and often unexpectedly. Many of us weren’t ready. Some of us have enjoyed spending more time with our plants, and others baking for days at a time. Lockdown has not been as kind to others, with national spikes in depression and anxiety levels that are compounded by financial instability, job losses and loneliness. While it may not be an appropriate or suitable option for...

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Email Marketing: Does It Work?

When actioned well, an email based digital marketing strategy can convert prospects into loyal, raving fans: something that no amount of money can buy. 
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What Is Brand Authority And How Does It Work With Content

Brand authority is one of the most important ways to create a trusting platform for your new and existing customers. How is your Brand Authority, and what are people saying about you?

 

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What Is A Content Matrix And How To Use One

By using the structure of the content matrix, it helps to achieve specific results reflecting the goals of your brand. It’s important to ask yourself why you are creating specific content - what’s the end goal? What do you hope to achieve from our efforts?
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Vanity Metrics: What Are They, And Do They Matter?

Vanity metrics may make you feel good, but does the data really show the truth about the growth of your brand? If not, what analytics are considered to be useful, and which should you ignore? 
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