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If the thought of dragging yourself to the computer to write an SEO focused article fills you with dread, then it's time you considered a blog writing service. 

In today’s world, a blog is a regularly updated section of your website or web page, and can either be used for personal use or to fulfil a business need. Even if you’re not quite sure what a blog is, there’s a high chance that you’ve stumbled across one whilst searching the internet - after all, that means that the publisher’s blogging efforts are working. 

Whether you’re a new or existing brand trying to get seen by consumers on the world wide web, relying on paid advertising is only going to get you so far. In comparison, blogging with a focus on search engine optimisation is a cost effective strategy that’s literally built for the long game. 

However, writing isn’t a feat that comes naturally to everyone, which is why many businesses have a tendency to ignore their website’s blog. The fact of the matter is that even if you do have someone in your workplace who has a way with words, if the blog in question is not properly optimised with things like the appropriate titles, keywords, meta descriptions, backlinks and even the right length, this effectively measures the blog in question as redundant. 

Confused yet? Don’t worry, you’re not the only one. According to market leader Hubspot, brands are thirteen times more likely to see positive return on investment when they put regular blogging as a top priority - but that doesn’t mean that they handle their blog in house. If the concept intrigues you but you have a lack of time, passion, experience or resources, then it might be time to consider outsourcing this pillar of digital marketing to a professional blog or content writing service. 

Five Reasons To Enlist A Blog Writing Service

Doing business in the online realm is becoming increasingly difficult thanks to a spike in competition, particularly as more brands are starting to go digital as a means to push back against the economic effects of the pandemic. Unfortunately, having a snazzy website just isn’t enough anymore - without top quality content like a blog, it’s a bit like having a car with no engine, and still expecting it to be driveable. 

Instead of addressing their brand’s content marketing needs, many managers and business owners alike are turning to third parties as a means to get the job done. While it can be somewhat daunting handing over the responsibility to someone who doesn’t know your business nearly as well as you do, a reputable, reliable and high quality blog writing service will leave no doubt in your mind that you made the right choice. If you’re still unsure, just a handful of the benefits of enlisting one can include the following. 

Efficient Production - While most of us know that seeing results from a blog writing service may take time, enlisting the professionals can help to get results faster. This is literally their speciality, so they know what to research, what’s currently trending, and what to write about as a means to ensure your website gets the maximum amount of clicks possible. 

Free Up Your Time - Running a business isn’t easy. Your brand may have a medley of other needs that command your attention, such as accounting, product management or even sales. Enlisting a professional content writing service that has a focus on blogs will also help to take the pressure off your existing marketing staff, who may be busy with other tasks. 

Cut Down On Costs - Not only does a professional blog and content writing service get the job done much faster, but they can also stop over reliance on other advertising methods such as pay per click marketing. When done well, a blog can provide evergreen results, meaning that you’ll continue to reap the rewards long after the initial publications date. 

Attract New Customers - Not only can a blog writing service keep your loyal customers engaged with your brand, but it can also help to drive website traffic as a means to nab yourself some new ones as well. While the blog can help you gain new inbound visitors to your website, it’s mere presence alone can help to build trustworthiness with consumers too. 

Build Brand Authority - If you want to cement your status as an industry leader within your field, then a regular and active blog can help to ensure that your business remains front and centre whenever someone searches a query regarding your product or service. In time, good brand authority can also open the door to opportunities like media attention too.

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Needless to say, blogging in the realm of business is a long game, so expect disappointment if you are looking for an overnight solution. The concept is to construct a well written piece of text that is both engaging, and reaches the right audience through proper optimisation. Over time, the readers will come to trust your brand, and will in turn encourage both new and repeat clients. It’s not the place for the hard sell, as blogging is how you build trust with consumers and position yourself as the go-to authority within your industry. 

The Key To Good Marketing Is Great Content

Producing quality, consistent and on brand content takes time, effort, experience and resources. Rest assured, you’re not alone if you can’t quite commit to that. However, avoiding blogging for business altogether may actually be doing your brand a disservice, but thankfully investing in a solid content marketing strategy has never been easier. 

Here at Content Hive, producing top quality digital content is exactly what we do best. We have itemised a list of digital content services, and allocated credits next to each of these. This means that each month, you can use your credits with us to produce digital content such as blog articles, social media posts, videos and even animated Instagram stories. By using this model, we believe that it enables us to produce high quality content with faster delivery times. It also means that because you have a monthly credit, you are going to want to make sure you use these up - and so do we - meaning that your digital content is always consistent.   

If you aren’t quite sure where to start on your digital marketing journey and would like to speak to a professional, why not book in a free discovery call with us at Content Hive today to discuss how we can get your brand buzzing online.