Digital marketing for small business is imperative if you want to make it through 2020 and unfortunately, having a website alone just isn’t going to cut it.
In a different era, many small operators could get away with having a telephone number in the telephone book. Your regulars knew where your shop or office was, walks in were welcome, and business was good - until everything changed.
The arrival of Covid-19, sudden closures and operating restrictions sadly brought many Australian businesses to their knees - they simply weren’t ready, or equipped, to move their businesses online. However, as we all get used to the “new normal”, digital marketing for small business suddenly doesn’t seem as daunting as what it once did - so what are some of the perks associated with a solid presence online?
The Perks Of Embracing Digital Marketing For Small Business
While the first step in building a presence online is usually launching a website, unfortunately in 2020 this just isn’t enough anymore - think of it like having a car, without any fuel.
While you may have the foundations there, ultimately you must provide a way for new and existing audiences to find you, and “getting seen” is often the hardest part. While a somewhat broad umbrella, digital marketing usually incorporates a wide variety of tactics and methods, including:
- Content Marketing
- Social Media Marketing
- Search Engine Marketing
- Email Marketing
- Video Marketing
The great thing about digital marketing is that it’s entirely up to you as to how far down the rabbit hole you want to go. By adopting even one of the above tactics, you’re already on your way to connecting with new (and existing) customers.
If you need further encouragement, a solid digital marketing strategy can help your brand or business to:
Measure Your Success - Gone are the days of print, radio and television advertising, where measuring tangible results from your marketing efforts was almost impossible. Instead, this has been replaced with social media and digital analytics, so you can track exactly what works (and what doesn’t).
Get To Know Your Audience - While this also relates to tracking your marketing efforts via analytics, getting to know the type of people who like or relate to your product or service can significantly streamline your marketing efforts. It’s not difficult to measure the gender, age, location and even hobbies of who is viewing your content, enabling you to “hone in” on them.
Build Brand Authority - Depending on your sector, a digital marketing strategy can help to elevate you as an industry leader that is well recognised, embraced by the public, and trusted by consumers. This in turn helps to generate “buzz”, and can even assist you in garnering media coverage. When actioned correctly, this in turn is essentially free publicity.
Communicate And Engage - Digital marketing is not all about generating new leads via potential clients - it’s about keeping your existing customer base engaged with your brand too. After all, a legion of happy, returning customers can double as your best brand ambassadors, as there’s no stronger marketing method than word of mouth.
The sad reality is that if you are a small business, ignoring the power of digital marketing only enables your competitors to leapfrog past you. You may be the very best in your field, but without a digital marketing action plan - how are your new and existing customers supposed to know that?
Where Do You Start With Digital Marketing For Small Business?
The problem that many businesses face when it comes to producing great content is that they may not have the time, energy or resources to do so - but avoiding content marketing may actually be doing their brand a disservice.
Thankfully here at Content Hive, producing top quality video and digital content is exactly what we do best. We have itemised a list of digital content services, and allocated credits next to each of these. This means that each month, you can use your credits with us to produce digital content such as social media posts, blog articles, videos and even animated Instagram stories.
We believe that this model means we can produce high quality content in faster than normal delivery times. It also means that because you have a monthly credit, you are going to want to make sure you use these up - and so do we - meaning that your digital content is always consistent.
If you aren’t quite sure where to start on your digital marketing journey and would like to speak to a professional, why not book in a free discovery call with us at Content Hive today to discuss how we can get your brand buzzing online.