Writing articles can be tough, particularly if you don't have the time, energy or experience - so how do you know when it's time to outsource your blog content?
Once upon a time, the concept of “outsourcing” parts of your business operations would be met with looks of shock and horror. The concept was immediately associated with offshore call centres, or third parties who simply didn’t know - or care - about the business that they were representing or working with.
Thankfully, times have changed, and brands of all shapes and sizes have had to get creative when it comes down to servicing the needs of their business. In fact, the way we all work has changed, but the silver lining is that we now live in an age where remote work, Zoom meetings and online project management is very much the norm. In 2021, it’s not uncommon to see brands outsource parts of their business responsibilities into sectors, such as accounting, human resources, IT, and marketing.
As the world shifts online, trying to do business in this space is a whole new ball game when compared to the traditional bricks and mortar methods, and requires clear, consistent and on brand content like blogs, videos and graphics. However, it’s not an easy task if you don’t know what you’re doing - so how do you know when it’s time to outsource?
Five Signs It’s Time To Outsource Your Blog Content
As a brand or business, the idea of regular blogging is to construct a text that is both engaging, and reaches the right audience through proper optimisation. Over time, the readers will come to trust your brand, and will in turn encourage both new and repeat clients. It’s not the place for the hard sell - blogging for business is how you build trust with consumers and position yourself as the go-to authority within your industry.
According to market leader Hubspot, brands are thirteen times more likely to see positive return on investment when they put regular blogging as a top priority. However, there’s a number of reasons as to why brands fall flat with their blog content, with some of the most common reasons being the following.
You Hate Writing - Although it sounds like no brainer, if you truly loathe the actual practice of writing, then it’s going to reflect in the overall quality of your blog content. Mastering the written word isn’t easy - if it was, quite simply more people would be doing it. For some, it’s a natural talent, while for others, it’s a skill set built up over time.
You Lack The Experience - On the flip side, you might actually enjoy writing. However, online blogging for business requires some technical skills, such as a grasp on the fundamentals of SEO, and how to properly optimise your content. Good content is also slightly more complicated than throwing up a sporadic article every few weeks, as you need a long term strategy.
You Aren’t Seeing Results - One of the biggest indicators that it might be time to outsource your blog content is that even though you might already be doing your best to give it a red hot crack - you simply aren’t seeing the results or return on investment. While this could boil down to a number of factors, if it’s not working, it’s easy to feel like it’s a waste of your time.
You Have Other Priorities - Running a business isn’t easy. Your brand may have a medley of other needs that command your attention, such as accounting, product management or even sales. On the off chance that you do have a full time marketing professional, they may be snowed under with other advertising tactics, such as social media or paid advertising.
You Can’t Afford It - If you’re struggling with staying on top of your blog content, many business owners shy away from outsourcing this workload out of fear that it’s too expensive. However, once you take the time to sit down and calculate the wages spent on producing this, it often ends up cheaper to enlist the services of a professional content marketing agency instead.
Outsourcing Your Blog Content With The Professionals
Producing quality, consistent and on brand content takes time, effort, experience and resources - and you’re not alone if you can’t quite commit to that. Avoiding blogging for business altogether may actually be doing your brand a disservice, but thankfully - outsourcing and in turn investing in a solid content marketing strategy has never been easier.
Here at Content Hive, producing top quality digital content is exactly what we do best. We have itemised a list of digital content services, and allocated credits next to each of these. This means that each month, you can use your credits with us to produce digital content such as blog articles, social media posts, videos and even animated Instagram stories. By using this model, we believe that it enables us to produce high quality content with faster delivery times. It also means that because you have a monthly credit, you are going to want to make sure you use these up - and so do we - meaning that your digital content is always consistent.
If you aren’t quite sure where to start on your digital marketing journey and would like to speak to a professional, why not book in a free discovery call with us at Content Hive today to discuss how we can get your brand buzzing online.