If you're a brand trying to make your mark online, then unlocking a steady flow of organic website traffic is a non-negotiable for achieving long term success.
In a nutshell, the more people who see your site translates to being the more potential customers you could have at your disposal. The number of visitors your website manages to generate also indicates the number of opportunities that your business has at giving an impression, generating qualified leads, sharing your brand and building relationships.
However, the customer’s journey to your website can start in a number of different ways, with the most generally being through paid advertising such as Google Ads, organic SEO through the Google search engine results, referrals through backlinks, and even social media. Regardless of how you obtain your website traffic, getting seen by the right types of audiences is crucial if you want to avoid becoming another stagnant entity floating through cyberspace.
Five Reasons To Try And Boost Your Website Traffic
While understanding website traffic, it’s importance and how it works is not the be all and end all when it comes to conquering the internet, it’s still a great starting point to determine a website's popularity, visibility and potential profitability. If you’re not yet convinced, there’s a medley of benefits that growing your website traffic can provide to just about any brand trying to do business online.
Reach New Audiences - The thing about increasing your website traffic is that you can always go back and see exactly where these new visitors came from. By utilising tools such as Google Analytics, brands can see where their website traffic is coming from, and in turn use the data to reach new types of people that their brand seems to be connecting with.
Boost Your Conversions - All online sales start through one humble visitor session to your website. More often than not, the end goal for any business trading online is to convert that visitor into a new customer and make a sale - but actively chasing website traffic is crucial if you want to get them in the door in the first place.
Gain Repeat Customers - Once you’ve converted your new traffic lead into a buyer, the aim of the game is to then turn them into a loyal fan who continues to not only come back to you as a repeat customer, but goes on to recommend you to their friends and family. As such, every single visitor has the same opportunity to become a repeat customer.
Diversify Your Leads - If you have a traditional bricks and mortar outlet or retail store, there’s a high chance that the pandemic took to your normal methods of trade with a battering ram. By having an online presence and a steady flow of website traffic, this helps to protect your business in the long term by not putting all of your eggs in the same proverbial basket.
Grow Your Business - If you already have a high quality product or service, and can provide a top notch customer experience, making an effort to increase your website traffic can have enormously positive effects on your business. Not only will this help to increase your profitability, but the website traffic numbers also look great on paper if you ever wish to sell your brand.
If you’re looking for cost effective ways to give your website traffic a boost, aim for marketing efforts that focus on the long term. Instead of looking for shortcuts, evergreen content formats - or structured pieces that don’t generally age, expire or go out of fashion - generally include publishing blog topics that stay relevant for years to come. When actioned well, it’s a form of content that continues to bring you the clicks long after you have published the article in question.
As the world continues to rapidly shift online, trying to do business in this space is a whole new ball game when compared to other traditional methods of trading. As a result, getting seen online involves much more than having a slick website, and in this day and age, businesses simply need clear, consistent and on brand content like blogs, videos and graphics in order to reach the top of the search engine results.
While it’s certainly not an easy task if you don’t know what you’re doing, the good news is that outsourcing your brand’s content marketing needs and giving your website traffic a boost is actually easier than you might think.
The Key To Good Marketing Is Great Content
Producing quality, consistent and on brand content that’s Google friendly takes time, effort, experience and resources - and you’re not alone if you can’t quite commit to that. Avoiding the use of content marketing altogether may actually be doing your brand a disservice, but thankfully - investing in a solid strategy has never been easier.
Here at Content Hive, producing top quality digital content is exactly what we do best. We have itemised a list of digital content services, and allocated credits next to each of these. This means that each month, you can use your credits with us to produce digital content such as social media posts, blog articles, videos and even animated Instagram stories.
We believe that this model means we can produce high quality content in faster than normal delivery times. It also means that because you have a monthly credit, you are going to want to make sure you use these up - and so do we - meaning that your digital content is always consistent.If you aren’t quite sure where to start on your digital marketing journey and would like to speak to a professional, why not book a free discovery call with us at Content Hive today to discuss how we can get your brand buzzing online.