If you're debating which social media platform is the right tool to grow your brand or business, then it's important to do your research before you get to work.
If you manage or run your own brand or business, maintaining a presence on social media can more often than not feel like a waste of your time. However, as our day to day lives increasingly shift online, it’s more important than ever to stay relevant in the digital space as a means to craft a consistent message that matches the tone of your business.
Since more than four billion people around the world are using social media across every day activities, it’s safe to say that this trend is here to stay. On top of that, these four billion users distribute their screen time across an average of 6.6 social media platforms or apps per month. However, if you’re a business trying to capture the attention of at least some of those four billion people, choosing a social media platform to focus on can be quite the challenge.
Many brand owners make the mistake of taking an all or nothing approach, and either stretch themselves too thin across every possible platform, or pour all of their time, energy and resources into a social media platform that may not be the best fit for them - so how do you get it right?
Choosing A Social Media Platform To Focus On
When handled with care, social media can be a powerful marketing tool for quite literally any brand or business. In saying that, the many different types of platforms are certainly not best viewed with a ‘one size fits all’ approach, as they each have their own individual superpowers and contextual disadvantages that need your consideration prior to forming a game plan.
As such, there’s a lot to get familiar with - think social networks like Facebook and LinkedIn, media sharing communities such as Instagram, video focussed grape vines like TikTok and YouTube, and even those with a focus on bookmarking or content curation like Pinterest.
Needless to say, it’s a lot to absorb, particularly if you’re trying to use said platforms as a way to leverage and grow your business. When making your selection on which to focus on, it’s also important to consider your industry or sector, product or service, and even the type of demographics you wish to target - so who’s who in the zoo when it comes to the top contenders?
Facebook - Arguably the godfather of all social media is the ever reliable platform we know as Facebook. It’s a great all rounder if you’re trying to boost your brand awareness, and combines pretty much all aspects of social media such as newsfeeds, product shopping, disappearing stories, and even Facebook Watch for videos.
Instagram - If your business sells physical products or identifies as an e-commerce trader, consider channelling your efforts into Instagram. As a social media platform that goes heavy on the visuals, it’s a great means to promote and showcase your stock in a variety of creative formats, particularly if you have a predominantly younger market.
LinkedIn - Regarded as the social media platform for professionals, LinkedIn is very popular for brands, businesses and individuals that are eager to boost their B2B contacts and eventual sales. For those brands or individuals that provide a service, it’s a great platform to position yourself as an industry leader, and showcase your knowledge and experience.
TikTok - With 500 million daily active users, TikTok is the new kid on the block, but can be a goldmine of engagement for your business. The focus is on content creation and user generated content, so don’t think of it as a means to push your brand’s service or products, but instead use it to get yourself seen and embrace the ‘casualness’ of this video focussed tool.
Pinterest - As a visual search engine, Pinterest is great for exposing new potential customers to your brand. While mostly all about content curation via imagery and occasionally video, it’s a much more subtle way to promote products when compared to the likes of Instagram. Many users turn to it to learn something new, or source inspiration for projects of all shapes and sizes.
If you’re a business trying to find success on social media, it’s important not to forget about how it relates to your website’s optimisation and the content marketing you use to weave it all together.
If not actioned properly and without a well thought out plan of attack, marketing on social media can result in a lot of work with minimal results. If you lack the time, energy or resources to give this the proper attention that it deserves, it might be worth considering outsourcing the work required to the professionals - but where do you find them?
The Key To Finding Success On Social Media Is Great Content
Here at Content Hive, producing top quality digital content is exactly what we do best. We have itemised a list of digital content services, and allocated credits next to each of these. This means that each month, you can use your credits with us to produce digital content such as social media posts, blog articles, videos and even animated Instagram stories.
We believe that this model means we can produce high quality content in faster than normal delivery times. It also means that because you have a monthly credit, you are going to want to make sure you use these up - and so do we - meaning that your digital content is always consistent.
If you aren’t quite sure where to start on your digital marketing journey and would like to speak to a professional, why not book a free discovery call with us at Content Hive today to discuss how we can get your brand buzzing online.