As a brand, focusing on your content and timing is important - but if you forget about social media engagement, all of your hard work could amount to nothing.
In the digital age, social media has rapidly become the central customer service hub for businesses of all industries, shapes and sizes. Whether you are a small, medium or large operator, customers use the platforms as a way to find and gather information, ask generic questions and compliment - or complain - about your products or services. Thus, a presence on at least one platform is no longer negotiable.
However, between brainstorming content ideas, making that content, posting that content and monitoring that content, it’s no wonder why many brands simply run out of steam when it comes to social media engagement. Unfortunately, failure to address the latter can result in your efforts not being seen by the right people and failing to make the impact that you had hoped.
It’s not just about how many followers you have though, as what matters is how many of those followers interact with your posts - so is there anything that brands can do to lift this? The good news is that the answer is yes, and it’s actually easier to take action than you might initially think.
Five Tips On Improving Your Social Media Engagement
When it comes to navigating the many realms of social media, engagement is the term that we use to describe a variety of actions. Common examples include a ‘share’ on Facebook, saving a post for later on Instagram, and leaving a comment on LinkedIn. In a nutshell, social media engagement is basically any interaction that a fan has with your content that shows they are interested in your post, and in turn, may want to support your business - either deliberately, or inadvertently.
As a brand trying to master social media engagement, you have two choices: cross your fingers and hope that your audiences feel like getting chatty with you online, or actively give them some encouragement. If the former hasn’t worked out so well for you, try deploying the following tactics to get things moving online.
Do Your Research - If you don’t know exactly who you’re trying to reach on your social media platforms, then you run the risk of falling flat in your marketing efforts. Consider the age, location, gender, occupation and hobbies of who you’re trying to connect with, along with a clear vision as to what you hope to achieve - is it sales, brand awareness, or even subscriptions?
User Generated Content - User generated content, or UGC, is one of the greatest methods around when it comes to harnessing the power of your loyal fan base. To put it simply, user generated content is anything from reviews, text, images or videos created by real consumers - they’re (ideally) vouching for your product or service, and in turn, get the conversation moving.
Make The Time To Reply - If someone - anyone - has taken the time to leave a comment on your page or social media account, the least you could do is bother to reply. It takes two to have a conversation, so you must acknowledge your audience, especially if it’s a dialogue that has started off on the wrong foot. In turn, this helps keep your content fresh for new viewers too.
Try To Add Value - What are you providing to your fan base that they can actually use for free, or without making a purchase? This doesn’t have to be a product, as it can be as simple as practical, useful information that they may not have otherwise found, such as FAQ’s, tutorials, or basically any kind of educational yet engaging information. Don’t opt for the hard sell 24/7.
Change Content Formats - If your presence on social media amounts to posting a photo three times a week, then that’s going to get old with your audiences very quickly. In order to stay fresh and relevant, try switching it up. Thankfully, between infographics, video, going live, stories and even posting blog articles - your options these days are just about limitless.
Ultimately, brands trying to pack a punch on social media should be reliable yet original at the same time. Once you’ve got a solid content marketing strategy in place and you’ve analyzed some key metrics about the online behaviours of your audience members, try utilizing a social media scheduling tool to cut down on the leg work and improve your overall efficiency.
The Key To Success On Social Media Is Great Content
Like it or not, all the engagement in the world won’t save you if your published content isn’t relevant, eye-catching or on brand. However, producing quality content takes time, effort, experience and resources - and you’re not alone if you can’t quite commit to that.
What this means is that each month, you can use your credits with us to produce digital content such as social media posts, blog articles, videos and even animated Instagram stories. We believe that this model means we can produce high quality content faster than normal delivery times. It also means that because you have a monthly credit, you are going to want to make sure you use these up - and so do we - meaning that your digital content is always going to be consistent.
If you aren’t quite sure where to start on your digital or social media marketing journey and would like to speak to a professional, why not book a free discovery call with us at Content Hive today to discuss how we can get your brand buzzing online.