If you've ever debated whether boosting on social media posts is really worth it, you'll need to understand how the process differs from other paid advertising.
If you manage or run your own brand or business, maintaining a presence on social media can more often than not feel like a waste of your time. However, as our day to day lives increasingly shift online, it’s more important than ever to stay relevant in the digital space as a means to craft a consistent message that matches the tone of your business.
Since more than four billion people around the world are using social media every day, it’s safe to say that this trend isn’t going away anytime soon. On top of that, these four billion users distribute their screen time across an average of 6.6 social media platforms or apps per month.
However, if you’re a business trying to capture the attention of at least some of those four billion people, it can be difficult to get the right type of attention in what is a very crowded marketplace. As such, many brands are turning to boosting on social media as a shortcut for gaining traction and leaving an impression - but what exactly is it, and does it work?
Boosting On Social Media Explained
Facebook and Instagram are arguably two of the biggest social media platforms used around the world. As such, they’re usually the first port of call for businesses who are trying to use social media as a digital marketing tool. Although both platforms function quite differently, as Instagram is owned by Facebook, the ‘back end’ of their paid advertising dashboards are actually quite similar.
Although brands aren’t forced to participate in paid advertising strategies in order to use either platform, the ever changing algorithms are making it increasingly difficult to get seen organically. In recent months, both Facebook and Instagram have pivoted towards providing a more organic and fulfilling experience to its users. While this is seemingly a shift in the right social direction, it’s not exactly good news for brands who don’t have the budget or experience to throw at extensive paid campaigns. For some, boosting on social media offers a solution.
When you boost a post on social media, you pay social media platforms to amplify one of your existing post's reach to your followers, a recommended audience, or a targeted audience. In turn, the post will show up as a ‘sponsored’ in the feeds of your selected audience. As a general rule, boosted posts are a little less complex to set up, monitor and navigate than Facebook or Instagram ads. Unlike an ad, a boosted post is simply a regular Facebook post that you pay to reach a wider audience, as opposed to setting up a highly structured paid advertising campaign through the Business Manager.
When boosting on social media platforms like Facebook, the boosted post enables you to reach a broader audience that’s not just restricted to your current followers - although it can be if you want it to. It also allows brands to set parameters that target specific people, such as people you specifically want to target via demographics like location, people who already like your page, or people who already like your page and their friends.
According to Content Hive founder and highly experienced digital marketing wizard Lisa Bourke, boosting on social media gives brand owners a chance to have the best of both worlds when it comes to promoting their organic posts, without needing the experience that navigating the Business Manager advertising requires.
“Unfortunately, many of the major social media platforms seem to be limiting the reach of organic business posts. Even though brands have worked hard to build up a decent following, they may not be able to see what you’re posting while scrolling through their newsfeeds. If you’re looking to bump up your brand reach, lift engagement levels and even build on your current number of followers, we recommend dedicating a small budget of around $5 to $10 per day to boosting on social media. The process is a lot simpler than the other paid advertising methods, but can still yield great results.”
If you’re a business trying to find success on social media, it’s important not to forget about how it relates to your website’s optimisation and the content marketing you use to weave it all together.
If not actioned properly and without a well thought out plan of attack, marketing on social media can result in a lot of work with minimal results. If you lack the time, energy or resources to give this the proper attention that it deserves, it might be worth considering outsourcing the work required to the professionals - but where do you find them?
The Key To Finding Success On Social Media Is Great Content
Here at Content Hive, producing top quality digital content is exactly what we do best. We have itemised a list of digital content services, and allocated credits next to each of these. This means that each month, you can use your credits with us to produce digital content such as social media posts, blog articles, videos and even animated Instagram stories.
We believe that this model means we can produce high quality content in faster than normal delivery times. It also means that because you have a monthly credit, you are going to want to make sure you use these up - and so do we - meaning that your digital content is always consistent.
If you aren’t quite sure where to start on your digital marketing journey and would like to speak to a professional, why not book a free discovery call with us at Content Hive today to discuss how we can get your brand buzzing online.