A reputable website copywriter can successfully create online content that is both engaging AND search engine friendly - and it's a skill worth having.
When we think of copywriters, it’s not uncommon to envision the likes of Peggy Olson or Don Draper of “Mad Men” fame. In a bygone era, copywriters were responsible for brainstorming the snappy catch phrases or text features in print, radio or television advertising.
However, as we shift to an increasingly digital society, the role of a copywriter has now shifted online - though not all copywriters were created equally. While the fundamentals of crafting strong and engaging written content hasn’t changed, the technicalities have.
Published content in the form of blogs, articles or even landing pages need to be “optimised” in a particular format to ensure that they meet the technical guidelines issued by the major search engines in order to rank as solutions to consumer search queries. This practice is referred to as SEO, or search engine optimization. While you might already fancy yourself as a savvy wordsmith, if you aren’t familiar with the concepts of metadata, backlinks or site crawls - then you may need the services of a website copywriter to ensure that your writing packs a punch online.
Benefits Of Using A Website Copywriter For Blogging
Blogs can help drive traffic to your website, convert that traffic into leads, establish your brand’s authority within your industry, and ultimately contribute to growing your business online.
According to market leader Hubspot, brands are thirteen times more likely to see positive return on investment when they put regular blogging as a top priority. Another big factor to consider is that if you don’t blog regularly - there’s a strong chance that your competition will be. Even if you have the better product, service or experience, Google doesn’t factor that in when it comes to delivering the best answers to the questions asked by users - more or less, you risk being overtaken by a rookie.
Blogging and content writing in the realm of business is a long game, so expect disappointment if you are looking for an overnight solution. The idea is to construct a text that is both engaging, and reaches the right audience through proper optimisation. Over time, the readers will come to trust your brand, and will in turn encourage both new and repeat clients. The general reach of a blog has a much wider and niche audience than other traditional forms of prospecting and advertising, but is not the place for the hard sell - instead, it’s how you build trust with consumers as a go-to authority within your niche or sector.
However, there’s no denying that writing is hard - and doesn’t come naturally to many of us. It’s for this reason that brands who are (or wish to be) active online outsource their content marketing needs, so that they can instead focus on their strengths as an operator. While the benefits of investing in a reputable website copywriter are vast, just a handful of the reasons why you should be blogging as a business can include -
- A marketing strategy that is based around evergreen content development
- The only tangible alternative to “pay per click” advertising strategies
- Improve the visibility of your brand online via organic search engine rankings
- Develop and strengthen relationships with both new and existing customers
- Establish your business as an authority and industry leader within your sector
- Build brand awareness to define the personality of your business
- Create opportunities to build a community that shares your content
Where To Source A Reputable Website Copywriter
Producing quality, consistent and on brand content takes time, effort, experience and resources - and you’re not alone if you can’t quite commit to that. Avoiding blog writing all together may actually be doing your brand a disservice but thankfully, investing in a solid content marketing strategy and the services of a professional website copywriter has never been easier.
Here at Content Hive, producing top quality digital content is exactly what we do best. We have itemised a list of digital content services, and allocated credits next to each of these. This means that each month, you can use your credits with us to produce digital content such as blog articles, social media posts, videos and even animated Instagram stories. By using this model, we believe that it enables us to produce high quality content with faster delivery times. It also means that because you have a monthly credit, you are going to want to make sure you use these up - and so do we - meaning that your digital content is always consistent.If you aren’t quite sure where to start on your digital marketing journey and would like to speak to a professional, why not book in a free discovery call with us at Content Hive today to discuss how we can get your brand buzzing online.